November 2022Â - April 2024
ROCHESTER INSTITUTE OF TECHNOLOGY / DIGITAL MARKETING SPECIALIST
- Coordinated, filmed, and edited digital marketing campaigns shared across multiple social channels.
- Developed and published visual or written content to support higher education marketing initiatives.
- Analyzed social media and website traffic metrics to improve campaign performance.
- Hired, onboarded, and trained paid student ambassadors to assist in department goals.
- Gathered and organized content for a monthly social media calendar.
June 2021 - November 2022
NEWS 8 WROC-TV /Â DIGITAL CONTENT PRODUCER
- Wrote, developed, and published content on breaking news as well as feature stories and daily headlines.
- Managed search engine optimization to maximize content engagement with a focus on web traffic.
- Gathered digital data to determine what works and what doesn't for the company's campaign goals.
- Optimized video and photos on all digital channels, including Instagram, Facebook, and Twitter.
September 2020 - November 2022
ELLICOTTVILLE NOW /Â STAFF WRITER
- Wrote three news and lifestyle stories for print and digital per week.
- Shot and edited photography for feature articles and online content.
January 2020 - June 2020
NEWS 8 WROC-TVÂ /Â NEWS INTERN
Shadowed and reported with 30 TV news staff for 20 hours every week. | Interviewed with Rochester residents and officials for TV packages.
Completed 4-5 story assignments alongside reporters and editors per week. | Edited TV scripts for daily live news segments once a week.
Edited video using Adobe Premiere for TV packages. | Live-tweeted on-scene news reports and updates regarding Rochester.
January 2019 - January 2020
THE STYLUSÂ /Â EDITOR-IN-CHIEF
- Led a team of 12 college students in the production of a 26-page newspaper.
- Awarded for ACP Best Four-year Weekly Newspaper for the first time in 10 years.
- Managed payroll, publishing, advertisement, and distribution of paper.
- Reviewed all writing, photography, design outlines, and AP Style for libel and accuracy, weekly.
- Coordinated a $60,000 yearly budget for future publications.
- Created and managed a website with a 3,000 reader base along with a Twitter and Instagram page.
- Marketed the paper with physical stands and digital advertisements.